2 guides · 1 case study

Growth planning guides for DTC founders

Why DTC brands plateau, how much to spend on marketing at each stage, and how to find the number that turned before revenue did.

Operating guides

Operating12 min read · Oct 9, 2026

How much should a DTC brand spend on marketing? A budget framework by stage

Percentage-of-revenue rules ignore margin, repeat rate and cash. How public DTC brands actually spend, and a stage-by-stage way to set your own marketing budget from contribution and payback.

Why DTC brands plateau, and how to find your reason

Operating13 min read · Sep 27, 2026

Why DTC brands plateau, and how to find your reason

Most DTC plateaus start two or three quarters before revenue flattens. How to split new and returning revenue, check platform claims against Shopify, and find the line that turned first.

Operating case studies

All case studies →

31%of Meta-driven sessions landed on a product that was out of stock or low on variantsCase study · Supplements~$70K / month ad spend

Meta did not break. The best sellers were out of stock.

A supplements brand saw CPA jump and blamed Meta. The real cause was stockouts on the two products its ads were sending people to.

Find out where your next dollar should go.

Written report and a founder call. Delivered in 5 to 7 working days.

Start My Snapshot · $297