2 guides · 1 case study

Amazon and DTC channel guides

How to compare Amazon and DTC on contribution per order, measure the Amazon halo from Meta ads, and decide where your next dollar should go.

Amazon guides

The Amazon Halo Effect: How Much of Your Amazon Sales Are Really Coming From Your Meta Ads?

Amazon11 min read · Sep 27, 2026

The Amazon Halo Effect: How Much of Your Amazon Sales Are Really Coming From Your Meta Ads?

Meta and YouTube ads sell on Amazon too, and none of it shows in your ROAS. How to measure the halo, value it after Amazon fees, and decide where to send your traffic.

Amazon or DTC: which channel deserves your next dollar

Amazon13 min read · Sep 24, 2026

Amazon or DTC: which channel deserves your next dollar

Both channel dashboards can look healthy while the brand stands still. Compare contribution per order, new customers in total, branded search share and TACoS to decide where to invest.

Amazon case studies

All case studies →

41%of new Amazon buyers came from regions where DTC already soldCase study · Snacks~$35K / month ad spend

Amazon growth was mostly DTC customers switching channels.

A snack brand celebrated Amazon growth while DTC stalled. The two channels were mostly trading the same customers.

Find out where your next dollar should go.

Written report and a founder call. Delivered in 5 to 7 working days.

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