Retention & LTV6 guides · 2 case studies
Retention, cohort and LTV guides for DTC brands
Cohort analysis, customer lifetime value, subscription churn, discount dependency and email incrementality, worked through with the math a DTC founder needs.
Retention & LTV guides
Retention & LTV
Retention & LTVCohort analysis for DTC founders: why your cheapest customers cost the most
The channel with the cheapest CAC often has the slowest payback. How to build cohorts by channel and offer, measure payback in contribution, and spot leaking influencer codes.
Retention & LTVWhy Your Subscription Churn Is Worse Than Your Dashboard Says (and the Cohort Math That Shows It)
A healthy 6% monthly churn can hide new subscribers leaving at 30% before their second box. How to read churn by cohort, pauses, failed payments and first-order offers.
Retention & LTVAre You Training Customers to Wait for a Sale? How to Measure Discount Dependency Before It Eats Your Margin
If most repeat orders only happen during promotions, your retention is being paid for with margin. Five numbers that show discount dependency and how to reduce it safely.
Retention & LTVKlaviyo Says Email Drives 30% of Your Revenue. Here's How Much It Really Does
Klaviyo counts sales that would have happened anyway. How attribution inflates email revenue, how to run a holdout on any list size, and what to change once you know.
Retention & LTV