A D2C growth diagnosis looks at the whole business at once (ads, orders, products, customers and channels) to find why growth is slowing or where it's hiding. A marketing audit judges one channel on its own terms. A diagnosis connects the data, so you can see things no single tool shows: which first product creates repeat buyers, how much of your ROAS comes from existing customers, or whether Amazon is growing the brand or taking customers from your site.
Growth diagnosis vs a marketing audit
| Growth diagnosis | Marketing or ad account audit | |
|---|---|---|
| Scope | Ads, store, Amazon, email, products and customers together | One channel or ad account |
| Question it answers | Where should the next dollar go, and what should stop? | Is this channel set up and run well? |
| Typical finding | Your best seller creates one-time buyers; a smaller product creates repeat customers | Campaign structure, bidding or creative issues |
| Output | Ranked decisions: scale, fix, test, stop | A list of channel fixes |
Both are useful. If a channel is badly run, fix that. If the channels look fine and the business still isn't growing, the answer usually sits between the tools.
Signs you need one
- Revenue is flat or falling while platform ROAS looks fine.
- New customer numbers are slipping but returning customers are hiding it.
- Your best seller gets most of the ad budget, and you're not sure its buyers ever come back.
- Welcome codes and sales drive most orders.
- Shopify, Meta, Google and Klaviyo each claim the same sales.
- You can't say which channel found your best customers.
What we look at
Executive signal
The 3 to 5 biggest things your data is telling you, in plain words.
Product intelligence
Acquisition, repeat rate and customer value by product, including which first product creates your best customers.
Customer intelligence
Cohorts by channel and first product, and whether newer customers are worth more or less than older ones.
Opportunity map
Products, bundles and customer paths that get little spend but create strong customers.
Priority decisions
What to scale, fix, test and stop, ranked by impact and effort.
Action plan
30 days of priorities in the Snapshot; 90 days plus growth map, durability read and an agency brief in the Growth Decision Analysis.
What you provide, and what you get back
- Day 0 · Intake (10 min)Your products, your tools and the decision you're stuck on.
- Day 0 to 1 · Data (20 min)Read-only access with our step-by-step guide, or exports in our template. Shopify plus whichever of Meta, Google, TikTok, Klaviyo and Amazon you use.
- Days 2 to 6 · AnalysisAn operator connects and reads the data. The clock starts once the data is complete.
- Day 7 · ReportA written report with your blindspots, decisions and 30-day priorities.
- Days 7 to 10 · Founder call45 minutes to walk through the findings and agree what to do first.
It works best with at least six months of order history and brands doing roughly $10k a month or more.
Questions founders ask
How much does a D2C growth diagnosis cost?
The Blindspot Snapshot is $297, one time. The deeper Growth Decision Analysis is $997.
How long does it take?
5 to 7 working days after all required data and access are received, followed by a 45 minute founder call.
Is this the same as an ecommerce audit?
It covers similar ground but answers a different question. An audit checks whether each channel is run well. The diagnosis connects marketing, product, customer and order data to decide where growth should come from.
What happens to my data?
It's read-only, confidential and used only to analyze your business, by our team and affiliated analysts under the same confidentiality terms. It's never sold or shared, and access is removed when we're done.
What if you don't find anything new?
Tell us within 48 hours of receiving your report and we'll refund you in full.